You read a written plan and say yes before we film anything. Here’s why that saves the shoot.
Most content goes wrong before the camera is switched on. A shoot day gets booked, someone films whatever looks good on the day, and the edit is left to find a point afterwards. The footage is fine. The posts don’t say anything.
So we write the plan first, on paper: what each post is for, what it has to prove, and when it goes out. You read it and say yes before we film, design or post anything.
One call, one reason.
It starts with one call. We look for the single reason people should pick you over the business next door. Everything in the plan has to point back to that reason.
Every shot is on a list.
Because the plan exists before the shoot, the shoot day has a shot list. We film what each post needs, not everything in the room, and nothing important gets left out.
Changes are cheaper on paper.
If something in the plan is wrong for your business, you catch it while it is still a sentence. Changing a line in a document costs nothing. Reshooting a day costs a day.
That’s why the plan comes first, and why you get the price in writing before we start.
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