Every reel, carousel and page proves one thing. Two points means no point.
Most business content fails because it tries to say everything. The price, the location, the new range, the opening hours and the discount, all in one video. Nobody remembers any of it.
We give every post one job. Before anything is filmed or designed, the plan says what that post has to prove.
Pick the point before the shoot.
If a post is about how your clothes are cut, every shot is about the cut. If it is about how fast you deliver, it shows the delivery. Everything else waits for its own post.
Cut what doesn’t prove it.
In the edit, a good shot that doesn’t prove the point still comes out. It might be the best-looking moment of the day. It goes in the folder for another post.
The points add up.
One point per post doesn’t mean saying less. Over a month, each post proves something different, and together they make the case for your business.
Get in touch